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GILT GROUPE style file

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Stylish Tips, Talks and Trends from Behind the Scenes


Interview with Amber Hagen...

CHATTING WITH AMBER HAGEN…

Amber Hagen’s line of cashmere clothing for children has become a favorite among celebrity moms. Stylish babies such as Suri, Apple, and even Maddox have been spotted in her designs. We had the chance to interview Amber to learn more about the inspiration behind her line and to discuss some of the styles that will be featured in tomorrow’s sale.

What words would you use to describe your brand’s customer?
Modern mommies and friends and family of those mommies who are nice enough to give them cashmere! We also have a lot of husbands looking for the perfect present for their mommy-to-be wives.

What was your inspiration for this collection?
I love the clean silhouette graphics that are dominating modern interior design right now. We haven’t seen too much of that in fashion yet – especially children’s fashion. These two-tone cotton/cashmere reversible hoodies echo that fun style in great sophisticated colors.

What are the key pieces every woman should have in their closet?
Everyone’s style is so different, it’s hard to say. In the summer, I’m obsessed with a-line cotton print skirts (my favorite is apple green with Japanese wood dolls all over) and layered tissue tees. During the winter, it’s pretty much a uniform of short skirts, black tights, and Audrey Hepburn style little wool coats. Meanwhile, my best friend who’s really tall wears stovepipe jeans, long sweaters and big hoop earrings – she looks amazing, but I’d look crazy. I think the most important thing is to find the shapes that you love and stick with those instead of chasing the trend du jour.

What are you wearing right now?
My pajamas!

Who are your fashion icons?
I don’t think anyone’s done more for women’s fashion than Coco Chanel. In terms of who’s wearing what now, I think Rachel Bilson always looks great. I think she has the best sense of style in Hollywood today.

What is your style secret?
I live at the beach with my husband and our 2-year-old son, and spend most of my free time at the playground on the beach playing “building site” in the sand. Most of the moms are in sweats, but I buy inexpensive fun clothes from teenager stores to wear during the day at the park so I can look a little put together, while not minding that they’re getting ruined. Then I switch to my “real” wardrobe for work, evenings and going out.

Why did you choose to work with Gilt Groupe?
It’s very important to us that we’re always represented in the marketplace by retailers that really “get” the brand and that carry lines of the same quality and style. For that reason, we very rarely do any type of sample sale or allow merchandise to be sold at a discount, but felt that Gilt Groupe’s strict adherence to only offering the best luxury brands was a perfect match and we are thrilled to be working with them.

What is your favorite piece in this sale?
I love the cotton/cashmere reversible motorcycle hoodie. It’s one of the most popular so we do it every year is a different color. This black/green looks great with a white tee and jeans – very James Dean.

What made you set up your own business?
I was a corporate lawyer at a big firm five years out of Harvard Law School – and hating it (although I did really like law school!) I was knitting baby sweaters for friends and caught the attention of Hotel Bel-Air who asked me to make a few for them. They priced them at $250 each and sold out in one weekend. It then occurred to me that maybe I didn’t need to draft stock purchase agreements for the rest of my life.

Where do you see your business in 5 years time?
I’m just now expanding into maternity and women’s, so I see those areas becoming a much more significant part of my business.

Where is fashion retail going?
Like everything else, fashion is turning green. People are getting very conscious about not only what they put in their bodies, but what they put on them and considering the safety of those products for themselves and the environment.


 

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